品牌发声之处，
形态生成之所。
Founded by Darryl Swanepoel, Swan & Pool is a Shenzhen-based design studio crafting brand identities, visual systems, and communications that connect across cultures — with the precision of the East and the clarity of the West.
两股力量，
一个愿景。
Swan & Pool was built on a simple belief: that the best design doesn't announce itself. It works. Founded in Shenzhen in 2014 as D Major Design, the studio has evolved — sharpened its focus, refined its name — while the quality and creativity that defined it from day one have never wavered.
我们的服务
Project Meeting, Dongguan
核心设计服务
品牌与视觉识别设计
Comprehensive brand systems encompassing logos, colour palettes, typography, and brand books that create cohesive, lasting impressions across every touchpoint.
市场与推广设计
Captivating brochures, catalogues, and campaign materials that amplify your brand's visibility and drive meaningful engagement with your target audience.
包装设计
Distinctive product packaging and artwork that protects your products while enhancing visual appeal — from gift boxes to retail-ready dieline solutions.
导视与标识设计
Intuitive wayfinding systems and environmental signage that guide people through spaces with clarity, coherence, and aesthetic integrity.
四个项目，
一个标准。
品牌识别、包装、插画与酒店设计——我们最擅长的领域精选。
Packaging · Collectible Design
Nine Rivers Distillery
The Founders' Casks range — from bottle to box, a visual language of legacy, rarity, and craftsmanship for an inaugural premium whisky series.
Brand Identity · Illustration · Retail
Haideng Merchants Rebrand
A complete brand universe — bold mascots, bilingual logotypes, and a layered identity system spanning liquor, food, and hospitality sub-brands.
Brand Identity · Packaging
Von Beanhardi Coffee
A character-driven brand universe built from scratch — the Baron's legend runs through every detail, from black-gold packaging to a faux Prussian memoir.
Brand Experience · Hospitality · Visual Systems
Wyndham Hotels & Resorts
Bilingual brand print publications and spatial storytelling systems across six Wyndham sub-brands — designed for property developers and architects across APAC.
我们的流程
调研与策略
We begin by deeply understanding your business, audience, competitors, and goals. Every great design is built on a foundation of strategic clarity and cultural insight.
概念开发
Our creative team explores multiple directions, synthesising research into bold, meaningful visual concepts that align with your brand values and resonate with your market.
设计与精炼
Selected concepts are meticulously developed and refined through an iterative process, with your feedback shaping every decision until the design is exactly right.
制作与交付
Final designs are prepared for all required formats — print, digital, environmental — with comprehensive guidelines to ensure consistent application across every medium.
执行支持
We stay engaged through rollout, providing production oversight, vendor liaison, and ongoing guidance to ensure your brand launches exactly as designed.
品牌管理
Great brands evolve. We offer long-term partnerships to manage brand consistency, evolve assets over time, and extend your identity into new markets and applications.
认识我们的团队
A highly skilled team of award-winning creatives, designers, illustrators, and producers dedicated to crafting powerful brand experiences for the digital age.
深受知名品牌信赖
让我们共创精彩。
无论您是在打造新品牌，还是提升现有品牌，我们都期待听到您的项目需求，共同创造真正触动人心的作品。
People's Republic of China